The Hub full landing.png

Featured project:

The Hub for AGL

Browser, Tablet & Mobile views


What is it?

The Hub is a new energy knowledge content hub designed for AGL. The Hub is for any reader interested in learning more about the energy industry, energy sustainability, and the future of energy in Australia.

The team goal

Design a content website that plays a little left of AGL’s current brand, while still maintaining brand integrity.

My role

Lead UX Designer

My tasks

  • Competitive analysis of comparable sites

  • Facilitation of collaborative workshops with the client

  • Concepting

  • IA planning

  • UX design and some UI design / interaction design

Layout exploration

The Challenge

Design a modern, editorial-style website that still scores high with stakeholders and AGL brand guardians. Design with limited access to future content and limited control over navigation and categories.


MURAL for IA planning, Sketch for wireframing & UI design, and InVision

The result

Design direction was embraced by stakeholders (thumbs up!), and The Hub launched in Winter 2018.



Want to check out more projects?

Please send me an inquiry to see more of examples of my work. Thanks!